Friday, May 09, 2008

TODAY’S “FAMOUS” FOLKS WILL LIVE IN INFAMY

BY BELINDA M. PASCHAL
(AKA THE NOTORIOUS B.M.P.)

I was reading an article that referred to actor Matthew Broderick as “the less famous half of a couple,” the other half being his wife, “Sex and the City” star Sarah Jessica Parker. My first thought: “Less famous? Based on what?” My next thought: Perhaps the writer was raised by wolves and never heard of a little film Broderick did called “Ferris Bueller’s Day Off.” (After all, wolves don’t watch much TV.)

It’s undeniable that “Sex and the City” was wildly popular during its six-year run and remains so in reruns, but I’ll go out on a limb and say “Ferris Bueller” – still making millions in DVD rentals – has been viewed by a broader audience. It’s a safe bet that many of the folks renting “Ferris Bueller” have never watched a single episode of “S&TC” (being forced by wives or girlfriends doesn’t count). I think it’s also safe to say that a large percentage of “S&TC” viewers have indeed seen “Ferris Bueller.”

Broderick’s body of work is as varied and voluminous as SJP’s – they’ve both done movies, television and Broadway, they’ve both produced and directed. So what makes him any less famous? This led me to ponder the question: What exactly is fame, anyway?

The Random House Unabridged Dictionary (2006 edition), defines “famous” as “having a widespread reputation, usually of a favorable nature,” but many of today’s so-called stars defy that definition. Steve-O of “Jackass” is known for stunts like swallowing and regurgitating live goldfish and stapling his boy-parts to his thigh. Having an audience of millions witness such acts certainly will earn one a reputation – and a trip to the booby hatch – but not so much a favorable one.

What does it mean to be famous? Is it defined by how many people recognize your face? How many times your name is Googled on a given day? How many people are aware of your accomplishments? If that’s the case, all it takes is one, “Don’t tase me, bro!” to make you as famous as that tall, bearded guy who said, “Four score and seven years ago.”

I asked a couple of friends in California – the world’s leading manufacturer of fame – for their definitions of the word. “Fame is whether you can sell tabloids,” says Kim. “It has nothing to do with merit, talent, or affability. If they're wearing your face on T-shirts in Third World countries, you're über-famous.” According to Sal, “Fame is becoming well-known and remembered for something, no matter what you did.”

Ah, there’s the rub. What often passes for fame these days would more aptly be called notoriety or infamy. Used to be people became famous for accomplishing something worthwhile and infamous for doing something bad (or downright stupid); nowadays, the line between the two has blurred almost to invisibility. Sadly, it’s no longer important what you’re known for, as long as you’re known. But fortunately for those of us with higher standards, this brand of fame is no guarantee, baby, we’ll remember their names.

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