COLOR ME ...

BY BELINDA M. PASCHAL

With the recent upturn in temperatures, I’ve been on a quest for a reasonably priced spring jacket, something stylish but not too trendy and featuring enough pockets to serve as sort of a wearable purse. As I’m notorious for my hatred of shopping –which, along with my disdain for purse-toting, puts me in danger of having my Ladies’ Club membership revoked – I’ve been cruising the online clothing circuit. I guess you could say I’m doing a little Windows-shopping. (Ha! See what I did there?)

Because I’m just enough of a girl that I wouldn’t be caught dead in a jacket that conflicts with the rest of my ensemble, I’m looking for something in a neutral tone, preferably on the lighter end of the brown spectrum. One would think this would be a relatively simple search. One would be grossly mistaken.

What I found was a baffling array of choices – none of them accompanied by examples – like Chamois, Flax, String, Oakleaf and Pearl Bisque. (String?! Really?) Whatever happened to good ol’ lower-case khaki, beige or just plain tan?! Now, I understand trying to make colors more attractive-sounding, and I can figure out what Sand, Camel, Toast and Café-Au-Lait look like, but Praline Cream, Barley, Oatmeal and Biscuit?

Distracted by these undecipherable names (and a sudden craving for breakfast food), I forgot about shopping and got lost in a sea of Delicacy and Fatigue – not states of mind, but colors in the Chico’s catalog. Another site offers items in the color of Mud, which is about as clear as … well, its name, since one puddle of wet dirt can look different from the next.

Silly me, I always thought brown just came in light, medium and dark, but apparently, it also can be Havana, Aztec, Cordial, Hacienda and California Gold, the last of which I’m pretty sure is an illegal substance.

Seriously, I get it. I realize manufacturers can’t call ‘em as they see ‘em because who’d want to buy anything offered in Jaundice, Gaping Head Wound Red or Strained-Carrot Baby Barf? And I shouldn’t complain because it could be worse. Though I have no idea what Plumbago, Slurple and Haze look like, I’d be more likely to put them on my body than such Tudor-Era shades as Dead Spaniard, Goose-Turd and Blod (I don’t even want to know).

I did enjoy the color wordplay on an automotive website – Anti-Establish Mint, Last Stand Custard, There She Blue – and was thankful to find no cars offered in Gang Green, Salmon ‘Nilla or Pierced Navel Orange. (Though I AM lobbying for I Cannot Tell A Lilac.)

Paint-job possibilities aside, this catchy-naming trend has gotten out of control. What’s the world coming to when there’s a selection of more than a dozen names for what most of us know as black? I give up. Until someone invents a color decoder ring, I’m sticking to Fisher-Price products, where the colors come in primary red, blue and yellow.